PrivateLessons.com
e-Book:
Converting Web Inquiries into Private Music Students
by Ghenady Meirson
1. How did we ever live without the Internet?
2. Music Teaching Studio Marketing the Old Way
3. Web Transformed Music Teaching Studio Promotion
4. What Makes Web Marketing Work
5. Web Traffic Reality Check
6. Website Relevance
7. Marketing Mix
8. Strategic Marketing: Personal Websites
9. Tactical Marketing: Lead Generation
10. Qualified Student Traffic: Let the Funnel Begin
11. Web Inquiry: Monologue
12. Web Inquiry: How much do you charge?
13. Web Inquiry: Dialogue
14. Follow-Up, Close the Loop
15. The First Lesson
16. Are you still reading this e-Book?
17. Conclusion: Respect the Cycle
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6. Website Relevance
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We need to distinguish search engine ranking relevance from the function websites perform for specific audiences.
Websites educate, entertain, sell and perform customer service.
For example, UPS website may not be your first choice of bedtime reading, but if you are expecting an important package, you can track its delivery status online. This website is relevant to you, the customer, and the satisfaction experience solidifies relationship-marketing value to UPS, the company.
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e-Book © 2006 :: Also avialble at http://privatelessons-e-book.blogspot.com/
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