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PrivateLessons.com e-Book: Converting Web Inquiries into Private Music Students by Ghenady Meirson 1. How did we ever live without the Internet? 2. Music Teaching Studio Marketing the Old Way 3. Web Transformed Music Teaching Studio Promotion 4. What Makes Web Marketing Work 5. Web Traffic Reality Check 6. Website Relevance 7. Marketing Mix 8. Strategic Marketing: Personal Websites 9. Tactical Marketing: Lead Generation 10. Qualified Student Traffic: Let the Funnel Begin 11. Web Inquiry: Monologue 12. Web Inquiry: How much do you charge? 13. Web Inquiry: Dialogue 14. Follow-Up, Close the Loop 15. The First Lesson 16. Are you still reading this e-Book? 17. Conclusion: Respect the Cycle

5. Web Traffic Reality Check << prev | next >> Everyone dreams of capturing top search engine results, but it is a tough game of odds. In July 2005, Geoffrey Mack, a product manager and contributor to Alexa - Web Discovery Machine blog made an interesting observation in a post entitled “Top 500 Sites Have All the Luck.” Geoffrey writes: Like the distribution of wealth on the planet, the distribution of traffic on the Web is extremely lopsided. The Top 500 are champagne and caviar. Sites 501 - 100,000 are meat and potatoes. The rest are hungry. At the time, there were some 18 million websites and Geoffrey’s statement emphasizes the reality we must accept, not the quality of Websites that go click-hungry. Share this e-Book with musicians that you feel may benefit from reading it. Click to forward. Thank you. e-Book © 2006 :: Also avialble at http://privatelessons-e-book.blogspot.com/