Tips	Example: Voice 212
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PrivateLessons.com e-Book: Converting Web Inquiries into Private Music Students by Ghenady Meirson 1. How did we ever live without the Internet? 2. Music Teaching Studio Marketing the Old Way 3. Web Transformed Music Teaching Studio Promotion 4. What Makes Web Marketing Work 5. Web Traffic Reality Check 6. Website Relevance 7. Marketing Mix 8. Strategic Marketing: Personal Websites 9. Tactical Marketing: Lead Generation 10. Qualified Student Traffic: Let the Funnel Begin 11. Web Inquiry: Monologue 12. Web Inquiry: How much do you charge? 13. Web Inquiry: Dialogue 14. Follow-Up, Close the Loop 15. The First Lesson 16. Are you still reading this e-Book? 17. Conclusion: Respect the Cycle

12. Web Inquiry: How much do you charge? << prev | next >> Some Web Inquiries are brief, containing only one question: How much do you charge? One may think that since the question does not ask anything about the teacher, it is a price shopping exercise. Not so. This is, in fact, a request for more information. It implies ‘I read and like your background, I am almost ready to buy, need a bit more info, sell me please.’ While price is important, people are more concerned with value. Assuming you tell a prospective student that you charge the same fees as all teachers in your area, then price is no longer a factor in selecting a music teacher. What prospective student really wants to hear is this: Tell me how you can help me, and I will pay you what you are worth. Share this e-Book with musicians that you feel may benefit from reading it. Click to forward. Thank you. e-Book © 2006 :: Also avialble at http://privatelessons-e-book.blogspot.com/