Tips	Example: Voice 212
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PrivateLessons.com e-Book: Converting Web Inquiries into Private Music Students by Ghenady Meirson 1. How did we ever live without the Internet? 2. Music Teaching Studio Marketing the Old Way 3. Web Transformed Music Teaching Studio Promotion 4. What Makes Web Marketing Work 5. Web Traffic Reality Check 6. Website Relevance 7. Marketing Mix 8. Strategic Marketing: Personal Websites 9. Tactical Marketing: Lead Generation 10. Qualified Student Traffic: Let the Funnel Begin 11. Web Inquiry: Monologue 12. Web Inquiry: How much do you charge? 13. Web Inquiry: Dialogue 14. Follow-Up, Close the Loop 15. The First Lesson 16. Are you still reading this e-Book? 17. Conclusion: Respect the Cycle

8. Strategic Marketing: Personal Websites << prev | next >> While a personal website may not have enough traction to produce meaningful traffic from search engines, it is an important relationship-marketing tool. You, the professional musician, bring unique value to the audience that knows you and to those that may still discover you. Your audience may consist of 10 students and/or 200 loyal fans of your music. You are important to them. Build on that. MARKETING TO NEW STUDENTS People buy from people, and prospective students are interested in who you are as a person and musician. Tell your story. A well-written brief bio and a nice headshot photo are quite effective in generating student interest. EXISTING STUDENTS Add online music theory games as a supplement to your regular private music lessons. Blogs are a perfect replacement for newsletters and are great for PR. Keep your base energized. MUSICIANS UNDER AGENCY REPRESENTATION Artists under management must have a highly polished personal website. This is a sales tool for your agent/manager. Include stage credits, high quality publicity shots, video, sound and reviews. FAN BLOGS If your band or a chamber music group is on tour, publish your news with photos. Tell your road stories and keep fans involved. Blogs are a great PR tool. Use wisely. Share this e-Book with musicians that you feel may benefit from reading it. Click to forward. Thank you. e-Book © 2006 :: Also avialble at http://privatelessons-e-book.blogspot.com/