PrivateLessons.com
e-Book:
Converting Web Inquiries into Private Music Students
by Ghenady Meirson
1. How did we ever live without the Internet?
2. Music Teaching Studio Marketing the Old Way
3. Web Transformed Music Teaching Studio Promotion
4. What Makes Web Marketing Work
5. Web Traffic Reality Check
6. Website Relevance
7. Marketing Mix
8. Strategic Marketing: Personal Websites
9. Tactical Marketing: Lead Generation
10. Qualified Student Traffic: Let the Funnel Begin
11. Web Inquiry: Monologue
12. Web Inquiry: How much do you charge?
13. Web Inquiry: Dialogue
14. Follow-Up, Close the Loop
15. The First Lesson
16. Are you still reading this e-Book?
17. Conclusion: Respect the Cycle
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10. Qualified Student Traffic: Let the Funnel Begin
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PrivateLessons.com student traffic comes from search engines, mainly Google and Yahoo.
Many visitors are professionals and business people. They are parents seeking music teachers for their children, as well as adult music students. Other patrons include corporate concierge services, personal assistants, corporate relocations companies and college students.
STEP #1: Google Search
Google search is a powerhouse. Enter a few keywords and you are on your way. Click on the links below to see live search examples:
Broad category search: Private Music Lessons
Specific search: Voice Lessons in Providence
STEP #2: Selecting PrivateLessons.com
PrivateLessons.com membership consists of excellent, busy musicians. It is immediately apparent, which inspires visitors’ confidence that they are in the right place. Now, to find a music teacher, they can search the database based on their particular criteria:
Instrument + City
Instrument + 3-Digit Telephone Area Code
STEP #3: Private Music Teacher Selection
Resume presentation rules apply:
- Tell a human interest story
- Add education, bio, photo, reviews and events
- Remember: people buy from people
Prospective students review several resumes per visit and send private messages to teachers of choice. The Web Inquiry you generate is a qualified lead (Wikipedia definition: Qualified prospect) and now the e-mail conversation begins.
Share this e-Book with musicians that you feel may benefit from reading it. Click to forward. Thank you.
e-Book © 2006 :: Also avialble at http://privatelessons-e-book.blogspot.com/
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