PrivateLessons.com
e-Book:
Converting Web Inquiries into Private Music Students
by Ghenady Meirson
1. How did we ever live without the Internet?
2. Music Teaching Studio Marketing the Old Way
3. Web Transformed Music Teaching Studio Promotion
4. What Makes Web Marketing Work
5. Web Traffic Reality Check
6. Website Relevance
7. Marketing Mix
8. Strategic Marketing: Personal Websites
9. Tactical Marketing: Lead Generation
10. Qualified Student Traffic: Let the Funnel Begin
11. Web Inquiry: Monologue
12. Web Inquiry: How much do you charge?
13. Web Inquiry: Dialogue
14. Follow-Up, Close the Loop
15. The First Lesson
16. Are you still reading this e-Book?
17. Conclusion: Respect the Cycle
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2. Music Teaching Studio Marketing the Old Way
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This is how music teachers used to promote:
Word of Mouth – Referrals - Business Cards - Direct Mail – Flyers – Posters – Brochures - Newspapers Classifieds - Magazines Ads - Newsletters Ads - Yellow Pages – Local Schools - Friends/Family - Other Music Teachers – Churches - Music Stores – Associations - Local Media PR
It was a massive job for one person: slow, expensive, time consuming and in most cases ineffective.
No more.
Share this e-Book with musicians that you feel may benefit from reading it. Click to forward. Thank you.
e-Book © 2006 :: Also avialble at http://privatelessons-e-book.blogspot.com/
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