PrivateLessons.com
e-Book:
Converting Web Inquiries into Private Music Students
by Ghenady Meirson
1. How did we ever live without the Internet?
2. Music Teaching Studio Marketing the Old Way
3. Web Transformed Music Teaching Studio Promotion
4. What Makes Web Marketing Work
5. Web Traffic Reality Check
6. Website Relevance
7. Marketing Mix
8. Strategic Marketing: Personal Websites
9. Tactical Marketing: Lead Generation
10. Qualified Student Traffic: Let the Funnel Begin
11. Web Inquiry: Monologue
12. Web Inquiry: How much do you charge?
13. Web Inquiry: Dialogue
14. Follow-Up, Close the Loop
15. The First Lesson
16. Are you still reading this e-Book?
17. Conclusion: Respect the Cycle
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7. Marketing Mix
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All marketing involves a mix of both strategic and tactical functions. To keep things simple, I will divide music websites into two categories.
1. STRATEGIC - Personal Websites (client relationship management)
2. TACTICAL – Lead Generation (high volume sites)
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e-Book © 2006 :: Also avialble at http://privatelessons-e-book.blogspot.com/
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