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PrivateLessons.com e-Book: Converting Web Inquiries into Private Music Students by Ghenady Meirson 1. How did we ever live without the Internet? 2. Music Teaching Studio Marketing the Old Way 3. Web Transformed Music Teaching Studio Promotion 4. What Makes Web Marketing Work 5. Web Traffic Reality Check 6. Website Relevance 7. Marketing Mix 8. Strategic Marketing: Personal Websites 9. Tactical Marketing: Lead Generation 10. Qualified Student Traffic: Let the Funnel Begin 11. Web Inquiry: Monologue 12. Web Inquiry: How much do you charge? 13. Web Inquiry: Dialogue 14. Follow-Up, Close the Loop 15. The First Lesson 16. Are you still reading this e-Book? 17. Conclusion: Respect the Cycle

14. Follow-Up, Close the Loop << prev | next >> If you arranged lessons with a prospective student, you are on your way! If your e-mail conversation stopped without further action, still follow-up as a professional courtesy. Inquire if prospective student is well. Anything can happen. He/she could have deleted your e-mail reply by mistake, and will be very happy to hear back from you and start lessons. This is not theory, it happens. Some may have changed their mind, found another teacher or a new job out of state. Follow-up and close the loop; it is the right thing to do. People will appreciate it and may even refer other students to you. Share this e-Book with musicians that you feel may benefit from reading it. Click to forward. Thank you. e-Book © 2006 :: Also avialble at http://privatelessons-e-book.blogspot.com/